35 years Reher and Eder

In the end, quality always makes the decisive difference
If man asks Claus Reher what was decisive for his professional career, he doesn't have to think long. I have always been fascinated by optimizing existing products and thus ensuring more quality. For 35 years, quality has been firmly linked for him to the trailers and vehicles from Algema and Fit-Zel.
Actually, the young Claus Reher wanted to devote himself to the administration of a large agricultural business after his studies. However, during his time at university, not only he but also companions discovered his penchant for the trade, which he turned to. Added to this was, more practically, his fascination with technical details and the ability to optimize existing solutions for their practical use.
During his trading tours in the agricultural and technical sectors, there were always opportunities to discover objects for optimization. For example, he developed the tarpaulin roller for the protection of horses and their trouble-free transport in trailers. The box lock for Trailer , which has been on the market for a long time, is also a patented development made by Claus Reher.
He also discovered potential for optimization in this way with a manufacturer of car transporters, which could not be reconciled with his ideas of a high-quality solution. However, he had discovered a topic that he was convinced could be marketed well with the appropriate quality. And so his path led him to the IAA in Frankfurt in 1986.

From the invention of the box lock to the lift axle
More than three decades later, Claus Reher still remembers how he came across Trailer and vehicles that fully met his expectations at the Frankfurt trade fair at the stand of Algema and Fit-Zel. It quickly became clear to me that I wanted to sell them, and on the same day he ordered the first Trailer. This laid the foundation for a collaboration that has now lasted 35 years.
Only a short time later, Claus Reher took over sales throughout northern Germany for the Trailer and vehicles from Algema and Fitzel, which he now sells from the North Sea and Baltic Sea coasts to Frankfurt, where the cooperation once began.
What connected us with Claus Reher from the beginning was and is until today the common conviction that qualitatively high-quality vehicles and Trailer prevail in the long term in the market, stresses the managing partner of the Eder group, Peter Eder. For this reason it does not surprise that from our selling partnership more became fast, adds Peter Eder. We have recognized that we can achieve more together, adds Claus Reher. So the engineering graduate was soon involved not only in trade show planning, but also in the development process of new vehicles with his knowledge and ideas. And this quickly bore fruit. At the end of the 1980s, he developed the concept for the lift axle, which he implemented together with the then Algema design engineer and finally applied for a patent.
Representative location in the north
Over the decades, the one-man company with a rented office and a small exhibition area grew into a business that today occupies a total area of 10,000 square meters with ten employees in Arndt-Straße in Lünen. In addition to a modern showroom and delivery hall, the northern German presence of Algema and Fit-Zel includes an efficient workshop and its own office building.
Peter Eder appreciates above all Claus Reher's ability not only to take up requirements from the market, but also to convert them into concrete products and components through his technical knowledge.
Dipl.-Ing. Claus Reher has never regretted his decision to work closely with the company. In the end, quality always makes the decisive difference, which is visible in the consistency of our cooperation. And since son Tobias Reher has been active in the company since 2013 and thus takes responsibility for the future, nothing stands in the way of 35 more successful years of partnership.